Senior Web & SEO Manager

About the role

The Senior Web & SEO Manager will lead the firm’s online presence, reporting directly to senior leadership. This fully remote position focuses on driving organic traffic, improving rankings, and converting high‑intent leads for a U.S. personal injury law firm.

Key responsibilities

• Develop and execute an organic search strategy, including technical SEO audits, keyword research, and content optimization.
• Maintain and update the WordPress website, ensuring technical health, fast load times, visual integrity, and a seamless user experience.
• Implement structured schema markup, fix crawlability issues, and optimize local citations and Google Business Profile to dominate local map pack rankings.
• Present weekly performance reports to leadership, highlighting strategy progress and results.

Required profile

• 4+ years of SEO and web development experience for U.S. companies or law firms.
• Proven track record of improving rankings and traffic through technical, on‑page, and local SEO.
• Excellent written and verbal communication skills in English.
• Self‑directed, proactive worker capable of identifying technical risks and recommending solutions.

Required skills

• WordPress site management and development.
• Technical SEO, including site audits, page speed optimization, and schema markup.
• On‑page and local SEO, including keyword research and Google Business Profile optimization.
• Familiarity with AI‑driven content discovery and generative search tools.