Marketing Program Manager - Assistant Director

About the role

EY Global Delivery Services (GDS) is looking for a Marketing Program Manager (Assistant Director) to help Brand, Marketing and Communications (BMC) program leaders turn external and internal marketing and event programs into world-class execution. The role works in an agile team, manages end-to-end campaign and event operations from planning to completion, and bridges the expectations of BMC and onshore stakeholders with the capabilities of GDS teams.

Key responsibilities

• Create and maintain project plans for multi-channel digital campaigns and multi-format events, from planning to completion
• Set up project and governance structures, defining time, budget and resources and tracking status against deadlines
• Manage resources with GDS teams, third-party vendors and internal partners
• Work with design teams on brand-compliant social media assets, post content on a unified platform and report on performance
• Update web pages and promotional spots via content management systems and monitor digital metrics
• Build relationships with stakeholders across geographies and functions, run regular team meetings and present progress updates
• Manage budgets, process invoices, track expenditures in Excel and flag deviations from plan
• Analyze outcomes, optimize campaigns and events, and produce performance reports for executives
• Handle ad hoc requests and oversee logistics for onsite and virtual events

Required profile

• Bachelor's degree in business administration, PR, marketing, event management, communications or a related field preferred
• 12-15 years of total B2B marketing experience in professional services or similar industries
• 10 years of end-to-end campaign and event management across multiple channels
• Proven ability to manage complex processes and projects at a global level, and to lead an agile team
• Ideally: MBA with a major in Marketing or MS (Marketing), digital marketing experience, and experience running large, complex global events

Required skills

• Advanced MS Office, including Excel (pivot tables) and PowerPoint
• Digital marketing analytics: Google Analytics, Adobe Analytics, Google Ads, Sprinklr/Hootsuite, Sysomos, email marketing tools
• Event management tools such as Cvent, Marketo, Kaltura, On24
• Digital event analytics and attendee engagement analysis

What we offer

• Continuous learning, flexible ways to define success, and leadership development
• A diverse and inclusive culture