Jr Paid Media Buyer

About the role

We are looking for a Junior Paid Media Buyer to manage and optimise Meta advertising campaigns for our AI‑powered recruiting tool. The role is remote, focused on generating qualified leads and driving sales for HR consulting, executive career services and technology solutions.

Key responsibilities

• Develop, manage and optimise Meta Ads campaigns within a lean budget (~$500/month).
• Test audiences, creative concepts, messaging and offers to maximise lead quality.
• Analyse performance, improve landing pages, lead capture and follow‑up processes.
• Execute targeted outbound email campaigns and track leads using Pipedrive.
• Monitor cost per qualified lead, conversion rates and ROI, providing weekly reports with actionable recommendations.

Required profile

• 3–5 years of experience in growth or performance marketing and digital lead generation.
• Proven success managing Meta Ads campaigns and generating qualified leads on limited budgets.
• Strong analytical and problem‑solving abilities to diagnose underperforming campaigns.
• Excellent written and verbal English communication skills.

Required skills

• Meta (Facebook & Instagram) advertising platform.
• Pipedrive CRM.
• Apollo and LinkedIn Sales Navigator.
• Outbound email marketing tools.
• Digital marketing analytics and reporting.