Trade Marketing Manager - Argentina

About the role

Haleon, a consumer health company with brands such as Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin and Centrum, is looking for a Trade Marketing Manager to lead its Trade Marketing agenda in Argentina. The role connects category strategy, customer priorities, shopper insights and execution, and leads a team that turns category and brand strategies into customer and shopper plans that drive growth, visibility, distribution and profitability across channels.

Key responsibilities

• Lead the development and execution of the annual Trade Marketing strategy across all channels, turning business priorities into customer and shopper-focused activation plans.
• Manage, coach and develop a high-performing Trade Marketing team, fostering accountability, collaboration and continuous improvement.
• Partner with Sales, Marketing and Commercial Excellence teams to identify growth opportunities and build differentiated customer plans.
• Drive excellence in point-of-sale execution, ensuring activation standards, visibility strategies and promotions are deployed effectively in the market.
• Own Trade Marketing investment governance, including budget management, prioritization, KPI tracking, ROI analysis and performance optimization.
• Use market, customer, shopper and performance data to identify insights and improve execution.
• Lead relationships with agencies, suppliers and external partners to ensure high-quality delivery of activation programs.

Required profile

• Bachelor's degree in Business Administration, Marketing, Industrial Engineering or a related discipline.
• 5+ years of experience in Trade Marketing, Shopper Marketing, Customer Marketing, Sales or other commercial functions in the Consumer Goods/Consumer Health industry.
• Experience leading teams and developing talent.
• Demonstrated ability to work cross-functionally and influence senior stakeholders.
• Advanced English; advanced communication and presentation skills.
• Preferred: strong understanding of channel strategy, category development and customer planning, and a proven track record of growth through customer and shopper activation programs.

Required skills

• Strong analytical capabilities, able to turn data into actionable recommendations.
• Experience managing trade investments, promotional budgets and commercial performance metrics.
• Preferred: experience with data visualization and analytics tools such as Power BI.