Social Media Strategist (Instagram & TikTok)

About the role

We are looking for a freelance Social Media Strategist to design and execute a full‑stack presence on Instagram and TikTok for a premium life‑insurance brand. The role blends personal‑branding, short‑form video production and organic audience growth to build an education‑first community.

Key responsibilities

• Develop and own an end‑to‑end social media strategy for TikTok and Instagram, from concept to publishing.
• Define content pillars, positioning and a consistent posting cadence that reflects a high‑end, invitation‑only brand.
• Transform client ideas into polished short‑form videos, reels, graphics, captions and copy.
• Produce, film, edit and publish Reels, TikTok videos, Shorts and related visual assets.
• Lead a personal rebrand, establishing a cohesive, premium, education‑first identity.
• Educate audiences on life‑insurance, family protection and generational wealth in an accessible, non‑salesy tone.
• Grow the accounts organically, driving inbound interest, community engagement and referrals.
• Track performance metrics, report results and continuously refine the strategy.

Required profile

• Proven track record building and scaling TikTok and Instagram accounts, with a portfolio showing clear results.
• Strong short‑form video expertise covering ideation, filming direction and editing.
• Solid graphic design, caption writing and copywriting abilities.
• Experience creating or rebranding personal/founder‑led brands.
• Eye for premium, aspirational aesthetics and ability to simplify complex, finance‑related topics.
• Preference for organic, community‑driven growth over paid advertising.
• Flexible, proactive and collaborative mindset, able to take direction and work independently.

Required skills

• TikTok
• Instagram
• Video editing
• Graphic design
• Copywriting
• Short‑form video production
• Content creation