Senior Performance Creative Strategist

About the role

This founding senior role will shape how Clever Digital Marketing (CDM) identifies, develops, and scales creative for paid social and paid search, driving faster growth for home‑improvement clients.

Key responsibilities

• Generate original concepts, messaging angles, hooks, and storytelling approaches for video and static ads.
• Conduct customer, competitor, and market research to uncover untapped motivations and objections.
• Analyze creative performance, translate insights into actionable briefs, and build repeatable testing frameworks.
• Create CDM’s creative‑strategy systems, brief standards, and shared learning repository.
• Coach media buyers and editors to elevate creative thinking across the department.
• Partner with CRO to align messaging, offers, and landing‑page experiences.
• Develop AI‑powered workflows that accelerate research, ideation, and production.

Required profile

• 5+ years in performance‑focused creative strategy, especially on Meta platforms.
• Strong direct‑response copywriting and short‑form storytelling abilities.
• Proven track record of building systems, processes, or knowledge bases.
• Experience using AI for research, analysis, and workflow design.
• Excellent communication, prioritization, and cross‑functional collaboration skills.

Required skills

• Meta advertising (Paid Social) expertise
• Direct‑response creative metrics (Hook Rate, Hold Rate, CTR, CPL)
• AI tools for research and ideation (e.g., Claude)
• Workflow tools: Motion, Looker Studio, Asana, Slack

What we offer

• Competitive base salary plus performance‑based bonuses
• Flexible remote work with optional in‑person collaboration in Vaughan, ON
• Group benefits: medical, dental, vision, RRSP/401k matching
• Company‑provided MacBook, home‑office budget, and Clever merch
• Work abroad policy to support new working environments