Senior Growth Marketer (Google & Meta Ads Specialist)

About the role

Huzzle connects talent with in-house roles at leading companies across the UK, US, Canada, Europe and Australia. This is a full-time, independent contractor position for a Senior Growth Marketer / Media Buying Specialist who takes ownership of Google and Meta advertising campaigns. The goal is to generate qualified inbound calls and leads profitably, not to maintain accounts or produce monthly reports. The role is fully remote.

Key responsibilities

• Build, manage, optimize and scale high-intent Google Ads campaigns, with Meta Ads as a secondary channel
• Analyse campaign performance quickly and cut wasted spend, reallocating budget to profitable opportunities
• Identify new customer-intent angles, search opportunities, audiences and campaign structures competitors may miss
• Test messaging, offers, targeting, keywords, creative and landing pages using direct-response principles
• Optimize campaigns against CPA, CPL, conversion rate, lead quality and acquisition economics
• Monitor search terms, conversion tracking, attribution, call tracking and landing-page performance
• Launch new campaigns and work with leadership to expand into new markets and industries
• Take increasing ownership of spend, with a target of managing at least $100k/month in Google Ads within 90 days

Required profile

• Proven track record in direct response marketing and in generating leads or inbound calls through paid ads
• Experience launching campaigns from scratch, diagnosing poor performance and scaling winners
• Experience managing meaningful budgets; $50k-$100k+ monthly Google Ads spend strongly preferred
• Strong understanding of conversion tracking, attribution, call tracking, A/B testing and landing-page performance
• Fast, decisive, hands-on, autonomous and accountable, with low ego and coachable
• Exceptional command of written and spoken English; availability to work 9-5 CST

Required skills

• Advanced Google Ads expertise
• Strong Meta Ads experience
• Optimizing campaigns against CPA, CPL, ROAS, conversion rate and lead quality

Nice to have

• Home-service lead generation (HVAC, plumbing, roofing, electrical, solar, pest control, landscaping)
• Other high-intent verticals such as legal, insurance, financial services, healthcare, automotive or real estate
• Pay-per-call campaigns and experience in a high-performance digital marketing agency
• Slack proficiency