Sales Development Representative (B2B) – HubSpot CRM

About the role

The Sales Development Representative (SDR) will generate a high‑quality pipeline by identifying, engaging, and qualifying prospects within the startup ecosystem. Acting as a consultative problem‑finder, the SDR helps prospects articulate challenges and positions our platform as the solution.

Key responsibilities

• Research target accounts such as universities, accelerators, and startup programs.
• Execute multichannel outreach (email, phone, LinkedIn) with high personalization.
• Qualify leads through consultative discovery rather than scripted pitching.
• Book and manage meetings for Account Executives.
• Maintain rigorous CRM hygiene and activity tracking in HubSpot.
• Leverage AI tools (e.g., Claude) to enhance outreach, research, and productivity.
• Use lead enrichment and sequencing tools (Clay, Airscale, Origami or similar).
• Continuously test messaging and optimize conversion rates.
• Collaborate with AEs to improve lead quality and pipeline conversion.

Required profile

• 1–3 years of experience in sales, SDR, BDR, or other customer‑facing roles.
• Experience in B2B SaaS or software sales is preferred.
• Strong proficiency with HubSpot CRM.
• Proven ability to meet activity and pipeline targets.
• Excellent written and verbal communication skills.

Required skills

• HubSpot CRM
• AI writing/research tools (e.g., Claude)
• Lead enrichment tools (Clay, Airscale, Origami)
• Outbound prospecting and sequencing platforms
• LinkedIn outreach