Paid Search & Meta Ads Manager

About the role

We are seeking a highly analytical Paid Media Specialist to lead B2B lead generation and customer acquisition across the U.S. market. The role is hands‑on, managing, optimizing, and scaling paid campaigns while maximizing performance, lead quality, and ROAS.

Key responsibilities

• Develop, launch, and optimize paid acquisition campaigns on Google Ads, Microsoft Advertising, and Meta Ads (Facebook & Instagram).
• Own end‑to‑end campaign strategy, audience targeting, keyword strategy, bidding models, and structure.
• Design and run A/B tests for ad copy, creatives, landing pages, audience segments, and bidding strategies.
• Monitor and improve KPIs such as leads, CPL, CPC, CTR, conversion rate, ROAS, and overall ROI.
• Manage and optimize 20+ active campaigns simultaneously while overseeing large advertising budgets.
• Prepare weekly and monthly performance reports, present recommendations, and use analytics tools to identify trends.
• Support CRO initiatives, collaborate on landing page testing, and leverage AI tools for campaign analysis, keyword research, and creative ideation.

Required profile

• 2+ years of hands‑on experience managing paid media campaigns for the U.S. market.
• Proven B2B lead generation experience with strong analytical and performance‑optimization skills.
• Advanced English proficiency (C1) and ability to manage multiple campaigns simultaneously.
• Experience using AI‑powered marketing tools and advanced campaign reporting.

Required skills

• Google Ads (Search, Performance Max, keyword strategy, bidding optimization)
• Meta Ads Manager
• Microsoft Advertising (Bing Ads)
• Search Engine Marketing (SEM) and Performance Marketing
• Paid Social Advertising
• Lead Generation and Conversion Rate Optimization (CRO)
• Campaign Analytics and Budget Management
• Landing Page Optimization
• Google Analytics / GA4
• AI Marketing Tools