Marketing Manager – Southern Latin America

About the role

Hanwha Vision is seeking a Marketing Manager for Southern Latin America, based in Buenos Aires, to lead B2B marketing initiatives across the region. The role works closely with sales, distribution, engineering, and channel partners to strengthen market presence and drive sustainable growth.

Key responsibilities

• Develop and execute the regional B2B marketing strategy aligned with LATAM business priorities.
• Design and manage demand‑generation and go‑to‑market initiatives in collaboration with sales, distributors, integrators, and technology partners.
• Plan and execute industry events, trade shows, product launches, webinars, and other customer‑facing activities.
• Build and nurture relationships with distributors, system integrators, technology partners, and end‑users to create joint marketing programs.
• Adapt global campaigns to local market needs while maintaining brand consistency.
• Create and oversee marketing content and sales‑enablement materials such as presentations, digital campaigns, and product communications.
• Monitor market trends, competitor activity, and emerging opportunities in video surveillance and electronic security.
• Manage marketing budgets and external vendors, ensuring timely and cost‑effective execution.
• Track campaign performance, lead generation, pipeline contribution, and ROI, providing regular insights to regional leadership.
• Collaborate with LATAM and global teams to align marketing initiatives with business objectives.

Required profile

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• 5+ years of B2B marketing experience, including campaign, event, channel, and demand‑generation management.
• Direct experience in video surveillance, electronic security, or closely related industries.
• Strong understanding of channel‑based B2B models working with distributors, integrators, and enterprise customers.
• Experience managing regional or multi‑country marketing initiatives is highly desirable.
• Excellent project management, communication, negotiation, and stakeholder‑management skills.
• Fluent Spanish.

Required skills