Optimization Bilingual Specialist

About the role

The Optimization Bilingual Specialist will help advertisers improve digital marketing performance through data‑driven recommendations and strategic account optimization across multiple global markets.

Key responsibilities

• Analyze campaign performance data for Search, Display, Video, Shopping and App campaigns and identify opportunities to increase ROI.
• Build, reorganize and localize advertising accounts, keywords, ad copy and assets while considering cultural nuances.
• Partner with Account Managers, Strategists and internal stakeholders to provide strategic recommendations and performance insights.
• Deliver high‑quality work within established timelines for complex and high‑value customer accounts.

Required profile

• Bachelor’s degree (completed or in progress) in Marketing, Communications, Business or related field.
• Professional proficiency in English and Spanish.
• Experience in customer‑facing roles, digital marketing or advertising agencies.
• Strong analytical, problem‑solving and organizational skills.

Required skills

• Google Ads (campaign management, optimization best practices).
• Google Analytics and Google Tag Manager.
• Advanced Microsoft Excel for reporting and data analysis.
• Google Workspace tools (Sheets, Slides, Docs).