Head of Go-to-Market (GTM)

About the role

The company, a U.S.-based digital media and performance marketing services provider, seeks a strategic, hands‑on Head of Go‑to‑Market to own and execute its growth strategy, demand generation and revenue operations. This senior role reports directly to executive leadership and works fully remotely from Latin America.

Key responsibilities

• Develop and implement GTM strategies for service‑based B2B businesses, defining target segments, positioning and acquisition opportunities.
• Build a full‑funnel growth model linking marketing activities to qualified pipeline and revenue, and monitor key metrics such as CAC, conversion rates and forecasting accuracy.
• Lead demand‑generation and owned‑media programs (newsletters, podcasts, thought‑leadership content) to create a strong top‑of‑funnel engine.
• Own the GTM technology stack (CRM, lead enrichment, sequencing, analytics) and design AI‑powered automations for prospecting, outreach and reporting.
• Collaborate with executive and revenue leaders to align marketing, sales and business objectives, and define hiring priorities and team structures as the business scales.

Required profile

• 8+ years of experience in GTM, growth, revenue operations or demand‑generation leadership.
• Proven track record of leading GTM for service‑based companies such as digital media agencies, performance‑marketing agencies or consulting firms.
• Demonstrated responsibility for revenue targets, pipeline generation or P&L performance.
• Advanced professional English and ability to work US Eastern Time business hours.

Required skills

• Strong knowledge of CRM systems and revenue analytics.
• Experience with AI‑powered automations or agents in real‑business environments.
• Expertise in attribution, forecasting and pipeline tracking.
• Hands‑on experience building owned‑media programs (newsletters, podcasts, thought‑leadership content).

What we offer

• $6,000 USD per month compensation.
• Fully remote work from Latin America.
• 12 days paid time off annually plus US holidays.
• 3% annual salary increase according to the agreed package.
• Direct collaboration with CEO and SVP of Revenue and significant ownership over GTM strategy.