Direct Response Creative Strategist / Copywriter (Remote, LATAM)

About the role

We are a fast‑growing DTC beauty brand looking for a Remote Direct Response Creative Strategist/Copywriter to own the end‑to‑end creative pipeline for our Spanish‑language ads targeting US customers. You will research audiences, craft winning scripts, brief editors, and iterate based on performance data.

Key responsibilities

• Research customer pain points across Reddit, reviews, and comment sections to uncover hidden angles.
• Write ad scripts in native‑level Spanish that resonate with US Spanish‑speaking audiences.
• Brief editors, launch ads, monitor results, and iterate weekly to produce 15 new concepts.
• Analyze hook rate, hold rate, CPA, ROAS and make kill/iterate decisions without a media buyer.

Required profile

• 2+ years as a direct‑response marketer at a DTC brand or creative agency.
• Proven track record of ads that spent $100K+ profitably.
• Deep understanding of consumer psychology and why ads win or fail.
• Native‑level written Spanish and at least 4 hours overlap with US EST.

Required skills

• Direct‑response copywriting for Meta ads.
• Data‑driven performance analysis (hook rate, hold rate, CPA, ROAS).

What we offer

• Compensation $4,000–$6,000 USD per month.
• Performance bonus of 3 % of ad spend for winning concepts.
• Career path to Lead Creative Strategist, Head of Creatives, and CMO.