Web & SEO Specialist – Build & Optimize Law Firm Site

About the role

We are looking for a creative, results‑driven Web & SEO Specialist to take a boutique personal injury law firm’s website from design mockup to a high‑performance, conversion‑focused launch. You will own the site’s architecture, SEO strategy, and ongoing optimisation to generate qualified case leads.

Key responsibilities

• Transform approved design mockups into a fast, fully responsive website and manage it end‑to‑end after launch.
• Build and maintain practice‑area, location, and blog pages within the CMS.
• Continuously improve UX, page speed, accessibility, security and bug‑free performance.
• Own site architecture, internal linking, crawlability, indexation, XML sitemaps, redirects and Core Web Vitals optimisation.
• Implement structured data and legal schema (LegalService, FAQ, Review, Breadcrumb).
• Conduct high‑intent keyword research focused on injury types and NYC locations.
• Optimise on‑page content in line with E‑E‑A‑T and YMYL standards.
• Manage Google Business Profile, local citations and location pages for local map‑pack visibility.
• Support link‑building and digital‑PR initiatives.
• Run CRO experiments on intake forms, click‑to‑call paths and live chat.
• Own GA4, Google Search Console, lead/call tracking and rank tracking to inform growth road‑maps.

Required profile

• 3+ years experience at the intersection of web design/build and SEO (agency or in‑house).
• Proven track record designing fast, conversion‑focused sites on Webflow or WordPress.
• Strong knowledge of technical, on‑page and local SEO with measurable results.
• Highly organised, able to manage full web launches independently.
• Excellent written and verbal communication skills.
• Experience in marketing for law firms or other competitive, high‑intent local services.

Required skills

• Webflow
• WordPress
• Technical SEO, on‑page SEO, local SEO
• Structured data & legal schema implementation
• Google Business Profile management
• Google Analytics 4 (GA4)
• Google Search Console
• CRO experimentation
• XML sitemaps, redirects, Core Web Vitals optimisation