Web Developer & SEO Specialist for Law Firm

About the role

We are looking for a creative Web Developer & SEO Specialist to own the design, build and optimisation of a law firm’s website. You will turn approved mock‑ups into a fast, responsive site and continuously improve its search visibility to generate new client cases.

Key responsibilities

• Transform approved design mockups into a fully responsive, high‑performance website and manage it end‑to‑end after launch.
• Build and maintain practice‑area pages, location/landing pages and blog templates within the CMS.
• Continuously improve UX, page speed, accessibility, security and bug‑free operation.
• Ship new landing pages, design iterations and experiments quickly without external vendor delays.
• Own site architecture, internal linking, crawlability, indexation, XML sitemaps, redirects and Core Web Vitals optimisation.
• Implement structured data and legal schema (LegalService, Attorney, FAQ, Review, Breadcrumb).
• Conduct high‑intent keyword research focused on case‑driving terms and local NYC locations.
• Collaborate with marketing to structure and optimise on‑page content while maintaining E‑E‑A‑T and YMYL standards.
• Manage Google Business Profile, local citations and location pages for local and map‑pack visibility.
• Support link‑building and digital‑PR initiatives to increase domain authority.
• Run CRO experiments on intake forms, click‑to‑call paths and live chat to convert organic traffic.
• Own GA4, Google Search Console, lead/call tracking and rank tracking to create a data‑driven growth roadmap.

Required profile

• 3+ years of experience at the intersection of web design/build and SEO (agency or in‑house).
• Proven track record designing and launching fast, conversion‑focused websites on Webflow or WordPress.
• Strong understanding of technical, on‑page and local SEO with measurable ranking and traffic improvements.
• Highly organised, able to manage a full web launch and migration independently under strict deadlines.
• Excellent written and verbal communication skills.
• Experience in marketing for law firms or other competitive high‑intent local services is a plus.

Required skills

• Webflow
• WordPress
• Google Analytics 4 (GA4)
• Google Search Console
• Structured Data implementation
• XML Sitemaps
• Core Web Vitals optimisation
• Conversion Rate Optimisation (CRO)
• Lead/Call tracking
• Rank tracking