Performance Marketing Manager (Member Growth - B2C)

About the role

PadSplit is looking for a hands‑on Performance Marketing Manager to own and scale paid acquisition for its Member Growth (B2C) segment. You will work closely with the performance marketing team to run campaigns, manage budgets, and turn data into actionable insights that lower acquisition costs and expand reach.

Key responsibilities

• Execute daily operations across paid search, paid social, paid mobile, and partner listings.
• Monitor spend pacing, reallocate budgets, and make bid adjustments to maximize efficiency.
• Build and launch new campaigns, set targeting, placements, bidding strategies, and ensure proper UTM and pixel tracking.
• Design and run A/B tests, manage creative assets, and maintain clear documentation of test results.
• Generate performance reports, maintain dashboards, and surface trends for the broader team.
• Coordinate with internal teams and UGC creators to traffic and adapt ad assets.
• Maintain product and audience feeds, troubleshoot sync issues, and enforce naming conventions.
• Conduct pre‑launch quality assurance to ensure error‑free campaign setups.

Required profile

• Data‑driven performance marketer comfortable working directly in ad platforms.
• Strong analytical mindset with excellent reporting and documentation skills.
• Proactive ownership of campaigns and ability to spot actionable signals in data.
• Does not create copy or decide creative variants but runs tests cleanly and communicates results.

Required skills

• Paid Search advertising
• Paid Social advertising
• Paid Mobile advertising
• A/B testing
• UTM tagging and tracking pixel implementation
• Dashboard and performance reporting (e.g., Excel, data visualization tools)
• Campaign build and trafficking