Media Buyer & Creative Strategist

About the role

We are looking for a hands‑on Media Buyer & Creative Strategist to own the paid social engine for a fast‑growing e‑commerce and custom merch brand. You will drive strategy, execution, and creative translation across Meta, TikTok, and LinkedIn while collaborating closely with senior leadership.

Key responsibilities

• Build and execute paid‑social strategy on Meta (primary), TikTok and LinkedIn.
• Manage day‑to‑day campaign operations, including budget pacing and bid management.
• Scale monthly ad spend from $70‑80K toward $200‑300K.
• Analyze performance daily (CPA, CPC, ROAS, CTR) and turn insights into actionable recommendations.
• Develop creative briefs for design and video teams based on platform data.
• Source and coordinate UGC creators via platforms such as Social Cat.
• Report findings to senior buyers and leadership, explaining the “why” behind results.
• Identify under‑performing creative early, iterate quickly, and propose new angles.
• Stay up‑to‑date with platform changes, new ad formats and audience optimization tactics.

Required profile

• 3+ years of hands‑on paid‑social experience with a proven record of scaling programs.
• Advanced proficiency in Meta Ads Manager and strong knowledge of TikTok and LinkedIn ad platforms.
• Demonstrated ability to grow budgets significantly (e.g., from $20K to $80K+/month).
• Strong analytical skills; comfortable working with KPIs and performance dashboards.
• Experience translating data into creative strategy and writing briefs.
• Fluent English (C1 or higher), both written and spoken.
• Proactive, self‑directed work style and availability 9 AM‑5 PM Central Time.

Required skills

• Meta Ads Manager (advanced)
• TikTok Ads platform
• LinkedIn Ads platform
• Campaign performance analysis and KPI tracking
• Creative brief development
• UGC creator sourcing (e.g., Social Cat)

What we offer

• High‑ownership role with direct impact on growth.
• Collaboration with senior media buyers and US‑based leadership.
• Opportunity to shape creative and performance strategy.