Marketing Manager

About the role

AppDirect is seeking a Marketing Manager to serve as the primary marketing referent for the Firstbase Business Unit. You will translate BU strategy into integrated marketing plans and drive execution that delivers measurable business results.

Key responsibilities

• Develop and execute integrated annual and quarterly marketing plans.
• Own campaign strategy across digital, events, content, and enablement.
• Lead product launches and go‑to‑market initiatives.
• Establish campaign KPIs and measure performance against pipeline and revenue goals.
• Translate business priorities into marketing programs with clear ROI expectations.
• Manage and prioritize multiple initiatives simultaneously.
• Oversee external contractors or agency partners when applicable.
• Identify cross‑sell and shared GTM opportunities across the portfolio.
• Present marketing results and insights to BU stakeholders.
• Continuously refine programs based on performance data and Voice of Customer insights.

Required profile

• 5–7 years of B2B marketing experience, preferably in SaaS, technology, telecom, or services.
• Experience owning marketing strategy for a product line, BU, or revenue segment.
• Strong understanding of direct and/or channel go‑to‑market models.
• Demonstrated ability to drive measurable pipeline impact.
• Strong stakeholder management and prioritization skills.
• Ability to balance autonomy with cross‑functional collaboration.
• Comfort presenting performance insights and recommendations.
• Ownership mindset with strong business acumen.

Required skills

• Experience leveraging AI tools to enhance productivity and streamline day‑to‑day workflows.
• Advanced understanding of marketing KPIs, funnel metrics, and pipeline reporting.
• Experience designing and executing A/B tests and performance experiments.

What we offer

• Hybrid schedule: one day onsite, four days remote.
• 15 paid working days (PTO) plus local holidays.
• Comprehensive medical coverage (OSDE 310) for you and dependents.
• Reimbursement for eligible wellness activities.
• English lessons and participation in global and local events.