Email Marketing Specialist – E‑Commerce (Remote)

About the role

We are looking for a full‑time Email Marketing Specialist to lead email strategy and execution for multiple direct‑to‑consumer e‑commerce brands within a fast‑growing agency. This remote position works closely with founders, designers, copywriters, and paid media teams to integrate email into each brand’s growth plan.

Key responsibilities

• Own email marketing strategy and execution across several e‑commerce brands.
• Build and optimise lifecycle flows such as welcome, abandoned cart, post‑purchase, win‑back, replenishment and promotional automations.
• Plan and manage campaign calendars around product launches, promotions and seasonal events.
• Analyse performance metrics – revenue, CTR, CVR, deliverability and retention – and make data‑driven recommendations.
• Run A/B tests on subject lines, creative, offers, messaging and send timing.
• Collaborate with designers and copywriters to produce high‑performing, on‑brand campaigns.
• Manage Klaviyo accounts and supporting ESP tools, monitor list health, segmentation and engagement trends.
• Identify opportunities to improve customer retention and lifetime value.

Required profile

• 2–5+ years of hands‑on e‑commerce email marketing experience.
• Deep experience with Klaviyo (required) and proven ability to drive revenue through lifecycle and retention marketing.
• Strong understanding of segmentation, personalization and automation strategies.
• Comfortable analysing data and making performance‑based recommendations.
• Excellent communication skills and creative instincts.
• Experience managing multiple brands or accounts simultaneously in a fast‑paced agency environment.

Required skills

• Klaviyo
• Email ESP tools
• A/B testing
• Data analysis
• Segmentation and personalization
• Email automation
• SMS marketing (nice to have)
• CRO / funnel optimisation (nice to have)
• Shopify familiarity (nice to have)

What we offer

• Full‑time remote position (9 am–5 pm EST).
• Competitive monthly salary of $2,100.
• Opportunity to work with multiple DTC brands and a collaborative agency team.