Ecommerce Social Media Strategist Lead

About the role

WAYPOINT is seeking a strategic Social Media Strategist Lead to shape the organic social presence of its ecommerce brands, which serve top gaming and entertainment licensors. The role blends social media strategy, community engagement, and email marketing to drive brand awareness, traffic, and revenue.

Key responsibilities

• Develop platform‑specific social strategies, content pillars, and long‑term growth plans.
• Define brand voice, tone, and messaging for each licensor while respecting brand guidelines.
• Create monthly, quarterly, and campaign‑based strategies aligned with product launches, partnerships, and business goals.
• Manage social content calendars, devise social‑first campaign concepts, and produce creative briefs for designers and creators.
• Provide strategic creative direction, identify emerging formats, and ensure content is native to each platform.
• Lead community management and brand engagement activities.
• Execute email marketing and retention initiatives.
• Continuously refine strategies using audience insights, trend analysis, and performance data.

Required profile

• Strong understanding of ecommerce, gaming culture, and online communities.
• Ability to translate cultural insights into measurable social media opportunities.
• Experience collaborating with creative, ecommerce, marketing, and licensing teams.
• Data‑driven mindset with a focus on engagement, traffic, loyalty, and revenue growth.

Required skills

• Shopify

What we offer

• Opportunity to shape social strategy for globally recognized gaming and entertainment brands.
• Collaborative environment with cross‑functional teams.