Digital Marketing Strategist - SEO & Google Ads Specialist

About the role

Dracup & Patterson Inc is seeking a Digital Marketing Strategist who will own AI‑powered SEO and Google Ads initiatives to drive client acquisition for its legal services. This remote position requires a blend of strategic thinking, hands‑on campaign execution, and data‑driven optimization.

Key responsibilities

• Develop and execute Google Ads strategies for new and existing campaigns.
• Assess and recommend expansion into additional advertising channels.
• Design landing page strategies and optimize conversion pathways.
• Lead SEO content strategy targeting users searching for litigation assistance.
• Implement comprehensive campaign measurement, linking spend to signed clients.
• Conduct continuous testing and iteration using AI‑assisted workflows for ad copy, audience research, creative testing, and performance analysis.

Required profile

• Hands‑on experience running paid search campaigns for professional services (legal, medical, or financial).
• Regular use of large language models and AI tools for ad copy, research, content drafting, and analysis.
• Strong data literacy, able to interpret client lifetime value and conversion data to build media plans.
• Independent work style with clear, direct communication.
• Experience marketing to a legal or litigation audience is a plus but not mandatory.

Required skills

• SEO content strategy
• Google Ads management
• Large language model (LLM) utilization
• AI‑driven marketing tools
• Paid social and paid advertising campaign execution
• Data analysis and spreadsheet manipulation
• Media planning based on conversion metrics