Demand Generation Marketer

About the role

As a Demand Generation Marketer you will own the end‑to‑end execution of campaigns that generate qualified pipeline for a fast‑growing B2B technology company serving leading e‑commerce brands. This is a builder role on a lean team where you will work directly with leadership to turn high‑level growth priorities into measurable results.

Key responsibilities

• Own and execute demand‑generation programs across content, webinars, email and paid acquisition, accountable for qualified leads, booked demos and pipeline.
• Build a content‑led demand strategy using LinkedIn, newsletters, blogs, long‑form content and podcasts.
• Run the webinar program end‑to‑end, from topic development to post‑event follow‑up.
• Plan, launch, test and optimise paid campaigns on Google Ads, LinkedIn Ads and Meta Ads.
• Create and optimise landing pages and conversion paths using Webflow or similar platforms.
• Track funnel performance (MQLs, SQLs, CPL, CAC, pipeline) and adjust spend based on data.

Required profile

• 3+ years of hands‑on demand generation or growth marketing experience, preferably in B2B SaaS/technology.
• Experience on a small marketing team (1‑4 people) with direct ownership of campaigns and measurable outcomes.
• Proven track record linking personally owned programs to qualified leads, booked demos or pipeline.
• Strong written and spoken English and ability to create customer‑facing copy independently.

Required skills

• HubSpot (or comparable marketing automation/CRM platform).
• Webflow or similar landing‑page/CMS tool.
• Google Ads, LinkedIn Ads and Meta Ads platforms.
• AI content tools such as Claude, ChatGPT or equivalents.
• Email marketing, nurture sequences and webinar execution.

What we offer

• Salary determined based on experience.
• Fully remote work (any location).
• 15 days paid time off plus local or US holidays.