Creative Strategist – Performance Marketing

About the role

We are seeking a Creative Strategist with a performance mindset to lead paid acquisition and creative strategy. You will collaborate with designers, editors and copywriters to turn ideas into high‑converting campaigns across multiple channels, using AI tools and performance data to scale creative output.

Key responsibilities

• Own end‑to‑end paid acquisition across Meta, LinkedIn, Google, YouTube and TikTok.
• Develop and execute creative testing frameworks, allocate budgets and run A/B tests.
• Track performance signals (CPL, CAC, ROAS, pipeline contribution) and translate them into clear creative direction.
• Conceptualise ad hooks, angles and scripts for both paid and organic campaigns.
• Write detailed briefs for designers, video editors and copywriters.
• Leverage AI and creative‑testing tools to scale production and inform iteration.
• Shape brand voice, tone and organic content while improving landing‑page messaging.
• Monitor ad libraries and industry benchmarks to keep the creative pipeline full.
• Partner with founders and the creative team to structure marketing processes for scalable growth.

Required profile

• Proven experience managing paid acquisition on Meta, LinkedIn, Google, YouTube and TikTok.
• Portfolio showcasing original ad concepts, not just campaign results.
• Strong understanding of hooks, UGC and short‑form video formats.
• Excellent copywriting instincts and ability to craft resonant creative.
• Hands‑on experience working with design, video and copy teams.
• Data‑informed mindset; comfortable interpreting performance metrics to guide creative decisions.
• Experience with creative testing tools (Foreplay, Atria, Motion, Kalodata or similar) and AI‑driven production.
• Track record of building testing frameworks that improve performance.
• Clear commercial thinking and collaborative approach.
• Fluent written and spoken English; B2B, SaaS or tech‑enabled business experience is a plus.

Required skills

• Meta Ads
• LinkedIn Ads
• Google Ads
• YouTube Ads
• TikTok Ads
• Foreplay
• Atria
• Motion
• Kalodata

What we offer

• Opportunity to work with top brands such as American Express, Johnson & Johnson, Google and Toyota.
• Supportive, fast‑moving team that values clear communication and creative thinking.
• Access to smart tech, streamlined systems and a global network of top‑tier talent.
• Room for growth, initiative and impact in a rapidly scaling creative company.