Content Writer & AI Strategist

About the role

We are looking for a tech‑savvy Content Writer & AI Strategist to craft high‑conversion copy for both travel brands and premium outdoor‑living contractors. The role blends storytelling with AI‑driven workflows to produce content that performs across emerging search formats such as SGE, AEO and GEO.

Key responsibilities

• Write compelling website copy for two distinct verticals – adventure‑focused travel and luxury outdoor‑living.
• Leverage AI tools (e.g., ChatGPT, Claude) for research, ideation and drafting, then apply a human polish.
• Maintain brand consistency across both agencies while adapting tone to each audience.
• Conduct intent‑based keyword research and optimise copy for SEO, AEO and Generative Engine Optimization.
• Produce answer‑ready content that satisfies voice‑search and chat‑based queries.
• Collaborate with web developers, project managers and support teams to align copy with design and performance goals.

Required profile

• Proven experience writing for travel/hospitality or home‑improvement/luxury lifestyle sectors (experience in both is a strong plus).
• “AI‑first” mindset with the ability to craft effective prompts and switch between brand voices instantly.
• Solid understanding of modern search strategies, including SEO, AEO and GEO.

Required skills

• ChatGPT
• Claude
• SEO
• Keyword research