Content & Social Media Specialist

About the role

Robinson Immigration Law is seeking a writer to own the firm’s voice across all published material. Reporting to the Head of Growth, you will manage outbound written content from concept to publication, ensuring consistency and credibility.

Key responsibilities

• Craft persuasive copy for website and landing pages that converts visitors into consultations.
• Develop email campaigns, nurture sequences, and client‑facing communications.
• Create LinkedIn posts and articles that reinforce a senior‑practitioner positioning.
• Produce short‑form social media content and handle real‑time engagement in the brand’s voice.
• Own the multi‑channel content calendar, set cadence, plan topics, and maintain a steady publishing rhythm.
• Collaborate with attorneys to translate legal developments into engaging content for non‑lawyers.
• Track engagement metrics and refine topics, formats, and timing based on performance data.

Required profile

• 3+ years of experience writing marketing or editorial content, preferably for professional‑services, legal, or B2B audiences.
• Ability to move fluently between web, email, long‑form, and short social formats with a strong, distinctive voice.
• Comfort representing the brand publicly and exercising sound judgment on tone.
• Self‑starter who can independently manage a multi‑channel calendar and meet consistent cadence.
• Excellent written English skills.

Required skills

• Proficiency with LinkedIn.
• Experience using email platforms.
• Familiarity with social‑scheduling and analytics tools.
• Basic design ability with Canva (optional but preferred).