Microsoft Campaign Activation Specialist - Assistant Director

About the role

EY is looking for a Microsoft Campaign Activation Specialist (Assistant Director level) in Argentina. The role manages the structured activation of Microsoft alliance campaigns across priority markets, turning approved alliance, campaign and go-to-market priorities into executable plans, coordinated workstreams and measurable results. It reports to the GDS MSFT Campaign Activation Lead and works closely with Microsoft Alliance Leadership, Campaign Activation Strategists and other alliance, GTM and marketing teams.

Key responsibilities

• Translate approved alliance, campaign and GTM priorities into activation plans, milestones, owners, dependencies and delivery actions.
• Partner with Campaign Activation Strategists, Alliance Leadership and Operations teams to set governance rhythms and execution alignment.
• Activate target account and priority market plans, coordinating messaging, value propositions and enablement materials with marketing and brand teams.
• Work with Client Technology, Sector and partner teams on technical assets, demos and solution showcases.
• Manage day-to-day activation across regions: launches, awareness sessions, enablement briefings, readiness checkpoints and execution support.
• Run regional cadence meetings, maintain action trackers, monitor milestones and escalate risks through governance channels.
• Maintain campaign governance, reporting and performance discipline, including pipeline visibility, financial tracking, KPI reporting and status updates for leadership.

Required profile

• Experience in outcome-based marketing of Microsoft technologies such as Azure, Security or AI Business Solutions.
• Practical understanding of technology alliances, Microsoft ecosystem priorities and professional services go-to-market motions.
• Strong stakeholder management and influencing skills across Marketing, BMC, GTM, Sector, Business Development and Microsoft-facing teams.
• Strong communication and executive writing skills, with high ownership and attention to detail in a matrixed environment.

Required skills

• Campaign activation and program management, converting plans into workstreams and execution cadences.
• Use of automation, analytics, collaboration platforms and AI-enabled productivity tools to improve reporting and operational visibility.