Supervisor, Performance Marketing

About the role

The Supervisor, Performance Marketing will lead the planning, execution and optimisation of paid acquisition campaigns for Disney+ across Latin America. Working closely with Marketing, Data, Finance and product teams, you will translate strategic goals into actionable media plans that drive subscriber growth while maintaining cost efficiency.

Key responsibilities

• Plan and launch paid acquisition campaigns across Search, Social, Programmatic/Video, Affiliate and CTV channels, ensuring alignment with budgets and pacing guidelines.
• Monitor performance metrics, identify optimisation opportunities and improve CPA, volume and overall contribution to subscriber growth.
• Build performance analyses, track KPIs and generate insights to inform decision‑making and prioritise optimisation initiatives.
• Support financial tracking and forecasting by providing data on spend pacing, performance trends and expected outcomes.
• Collaborate with Creative, Brand, Lifecycle/CRM, Product and Analytics teams to design and execute tests on creative assets, audiences and landing experiences.
• Coordinate with global channel leads and external agencies to ensure proper campaign execution, tracking and adherence to best practices.
• Contribute to experimentation frameworks, overseeing test design, execution and learning documentation across channels.

Required profile

• Minimum 5 years of experience in performance marketing or digital paid media.
• Hands‑on experience managing campaigns on Search, Social and Programmatic/Video platforms.
• Strong understanding of performance metrics such as CPA, conversion rates and ROAS.
• Proven ability to work cross‑functionally and translate data into actionable recommendations.

Required skills

• Search advertising platforms
• Social advertising platforms
• Programmatic video advertising
• Affiliate and CTV advertising
• Performance metrics analysis (CPA, conversion rates, ROAS)