Senior Director, Capabilities LATAM

About the role

This senior leadership position drives the transformation of modern trade capabilities across the LATAM region. The role focuses on upskilling sales teams, enhancing customer service, and building distribution partnerships to support growth.

Key responsibilities

• Lead the evolution and upskilling of Modern Trade sales teams (Merchandisers, Supervisors, KAMs) across the LATAM system.
• Manage the customer service function to improve fill rates, inventory days on hand, and logistics efficiency.
• Redesign the Modern Trade Route‑to‑Market model, including sales force design, operating routines, role profiles, and incentive structures.
• Implement sales force automation tools and embed innovative technologies such as Agentic AI, video recognition, and advanced digital capabilities.
• Collaborate with LATAM bottlers and internal teams to deploy scalable processes and technologies.
• Lead distribution partnerships with other CPGs to drive incremental revenue and improve Net Promoter Score.
• Deliver measurable impact on OI, revenue, ICE, and OSA performance in the Modern Trade channel.

Required profile

• Exceptional stakeholder and relationship management skills, able to influence at all organizational levels.
• Proven leadership and execution excellence with the ability to manage multiple complex initiatives.
• Strong analytical, strategic, and conceptual thinking with solid commercial acumen.
• Experience in modern trade channels, sales force design, and distribution partnership development.

Required skills

• Artificial Intelligence
• Machine Learning

What we offer

• Opportunity to shape commercial capabilities across a major LATAM market.
• Leadership role with significant impact on revenue and growth strategy.