Digital Director – Argentina

About the role

We are seeking a Digital Director to lead and consolidate the digital business in Argentina. You will be responsible for integrating owned eCommerce and the Digital Partner Commerce program into a unified channel strategy, ensuring consistent brand representation, consumer experience and commercial growth across all digital touchpoints.

Key responsibilities

• Own the end‑to‑end digital channel strategy for Argentina, merging owned eCommerce and marketplace partner programs under a single commercial and brand vision.
• Define and manage site range, merchandising and channel strategy for the owned .com site.
• Lead the Partner Program business across marketplaces (e.g., Mercado Libre), including account strategy, ranging, merchandising planning and financial forecasting.
• Develop a unified digital assortment strategy to avoid channel conflict and maximise brand presentation.
• Drive business planning and financial forecasting for the consolidated digital business, aligned with overall DTC/Wholesale targets.
• Act as the single point of contact between market structure and the LAM cluster, scaling best practices across eComm and Partner Program.
• Build and lead a high‑performing team across both disciplines, creating talent and succession pipelines.
• Represent Argentina digital in internal and external forums, and manage senior‑level relationships with external partners such as marketplaces, Google and agencies.
• Collaborate with analytics teams to develop business cases and act on growth opportunities.

Required profile

• Strong digital commerce expertise, including digital shelf optimisation, conversion, CTR, traffic and other key metrics.
• Proven people‑leadership experience, capable of aligning multiple teams under a single vision and developing talent.
• Solid commercial and financial acumen, with experience in forecasting, P&L ownership and business case development.
• Excellent stakeholder management and influencing skills within a matrix organisation.
• Ability to manage channel conflict and drive an integrated go‑to‑market approach across owned and partner digital channels.
• Experience negotiating senior‑level relationships with external digital partners.
• Data‑driven decision‑making and strong collaboration with analytics teams.

Required skills