Content & Social Media Strategist

About the role

We are seeking a strategic communicator to shape the narrative, positioning, and editorial direction for our brands Moj, Kinship, and Trolley. This full‑time remote role focuses on defining what the brands say, why it matters, and how content supports business goals, launches, partnerships, and speaking engagements.

Key responsibilities

• Own editorial direction, narrative, and positioning across LinkedIn, Substack, Instagram, TikTok, interviews, and media appearances.
• Maintain strategic oversight of web properties, LinkedIn profiles, and evolving brand messaging.
• Translate business priorities, launches, events, and announcements into content opportunities.
• Define topics, narratives, and communication cadence for each platform.
• Evaluate speaking engagements and media opportunities from a brand‑positioning perspective.
• Provide campaign direction and strategic guidance to the Marketing Coordinator and creative team.
• Collaborate on campaign concepts, naming, creative direction, and messaging.
• Support press releases, media outreach, and external brand positioning when relevant.
• Identify audience growth, monetization, and conversion opportunities through content strategy.
• Review performance data and refine strategy based on results.

Required profile

• Proven experience in strategic communications, editorial direction, or brand positioning.
• Strong background working with founders and executive teams.
• Ability to think like both a strategist and an editor, shaping narratives and ensuring cohesive communication across channels.

Required skills

What we offer

• Full‑time remote work with flexibility for occasional evening and weekend support.
• Opportunity to influence multiple brands and work directly with senior leadership.
• Collaborative environment with Marketing, Production, and Creative teams.