Commercial Planning Specialist

About the role

The Commercial Planning Specialist translates commercial strategies into actionable, data‑driven deployment plans that optimise channel performance, align cross‑functional execution and maximise business results. The role also delivers market insights to monitor category performance and support short‑term decision‑making through integrated data sources, tools and analytics.

Key responsibilities

• Analyze KPI performance across channels and commercial strategies, generating actionable insights to support business decisions and track targets.
• Deliver standardised reporting and performance dashboards while ensuring compliance with commercial guidelines.
• Support development and deployment of commercial initiatives aligned with short‑, medium‑ and long‑term priorities.
• Conduct in‑depth analysis of commercial and operational data to inform strategic decisions and key projects.
• Maintain visibility of market activities, including affiliate initiatives and competitor actions across trade channels.
• Partner with Trade Marketing, Portfolio, Finance and other cross‑functional teams to drive alignment and execution excellence.
• Support budgeting, cost estimation and performance tracking, providing insights on plan‑versus‑actual results and budget variances.
• Contribute to trade segmentation initiatives and multi‑category commercial plans to maximise execution impact across physical channels.

Required profile

• University degree or advanced student in Business Administration, Marketing, Economics or a related field.
• Minimum 2 years of experience in Commercial Planning, Business Planning, Sales Analytics or a similar area.
• Strong analytical and critical‑thinking abilities.
• Advanced proficiency in Excel, Power BI and PowerPoint.
• Excellent communication, presentation and storytelling capabilities.
• Experience using AI tools to improve productivity and decision‑making.
• Advanced/fluent English (written and spoken); Portuguese is a plus.

Required skills

• Excel
• Power BI
• PowerPoint
• AI tools