Commercial Coordinator

About the role

The Commercial Coordinator will drive the execution of VALTRA’s Farmer First and Full Portfolio strategies within an assigned region. Acting as the link between dealers and the market, you will ensure the commercial plan is implemented effectively to meet sales, market‑share and volume targets.

Key responsibilities

• Lead retail processes and related programs from dealer to market, delivering the regional Sales Plan.
• Manage dealer operations including sales, parts, service, finance, action plans, commercial policies and fleet sales allocation.
• Define and coordinate advertising, promotion, brand‑awareness activities, field days, trade shows and events together with Marketing.
• Collaborate with Dealer Development to propose restructuring, create action plans and present them to the Dealer Management Committee.
• Oversee product demonstrations and ensure dealers are trained to sell the full product line (tractors, harvesters, implements, sprayers, precision‑agriculture equipment and spare parts).
• Monitor dealer performance against business plans and support them in achieving targets.

Required profile

• Bachelor’s degree in Business Administration, Accounting, Finance, Marketing, Sales, Industrial Engineering or a related field.
• Proven experience in sales, preferably managing rural or agricultural machinery portfolios.
• Experience with customer segmentation and relationship‑management programmes.
• Fluent Spanish, upper‑intermediate English and additional Portuguese language skills.

Required skills

• Strong knowledge of agricultural equipment sales cycles.
• Ability to develop and execute dealer‑level commercial plans.
• Experience in organising promotional events and trade shows.
• Competence in training dealers on product portfolios.

What we offer

• Opportunity to influence regional sales strategy for a leading agricultural machinery brand.
• Collaboration with cross‑functional teams including Marketing and Dealer Development.
• Professional growth in a dynamic, international environment.