Business Partnerships Manager - Financial Services (LATAM)

About the role

TikTok's Global Business Solutions (GBS) regional sales and advertising teams promote advertising solutions, onboard clients and run campaigns that deliver measurable results. This is an individual contributor role for a Business Partnerships Manager, Financial Services, driving growth with FinServ advertisers across Colombia, Argentina, Peru and Chile. You will manage a defined set of client relationships, execute full-funnel growth plans and help turn platform capabilities into business outcomes for banks, fintechs, payments companies, lending players, wallets, investment platforms and insurance advertisers. It suits someone who learns quickly and wants to develop into a senior sales person.

Key responsibilities

• Grow a portfolio of FinServ advertisers in Colombia, Argentina, Peru and Chile, focusing on revenue delivery, forecast accuracy and day-to-day client relationships.
• Execute account plans linking client priorities to measurable outcomes such as user acquisition, funded accounts, loan applications, card acquisition, deposits, app activation, qualified leads and brand consideration.
• Identify share-of-wallet opportunities and help close quarterly forecast gaps through upsells, incentive plans, creative actions and partner-product adoption.
• Serve as a performance partner for client marketing teams, media agencies and internal specialists, diagnosing campaign issues and contributing to performance playbooks for app acquisition, web conversion, lead generation, retargeting and creator-led performance.
• Support joint business plans with clients, including quarterly priorities, product adoption roadmaps and investment commitments, and represent the FinServ vertical in cross-functional discussions.
• Build an understanding of FinServ trends in the four countries and translate them into client actions such as competitive-response plays and wallet-share expansion ideas.

Required profile

• 4+ years in digital advertising, performance marketing, media partnerships, consulting, fintech growth, banking partnerships or account management.
• Exposure to financial-services advertisers, ideally fintech, banking, credit, payments, wallets, investment, insurance or lending.
• Experience managing client accounts, quarterly business reviews, planning cycles and multi-stakeholder relationships.
• Ability to work in ambiguity and prioritize across accounts, blockers and upside opportunities.
• Proficiency in English and Spanish.

Required skills

• Solid understanding of app marketing and web/lead-generation funnels, including event strategy, conversion quality and measurement.
• Experience with media platforms, ad networks, agencies, measurement partners or partner-inventory solutions.