B2C Segment Leader

About the role

The B2C Segment Leader will drive channel partnership initiatives, including sales programs and campaigns, to boost performance and revenue growth in the B2C cybersecurity market.

Key responsibilities

• Independently deploy complex sales initiatives and campaigns across B2C markets.
• Develop and execute comprehensive plans to meet global initiative goals and monitor KPIs.
• Lead the rollout of the Global Partner Program template, adapting it to local market conditions.
• Educate partners, colleagues, and local offices on program objectives and secure buy‑in.
• Collect market feedback and intelligence from partners, resellers, and customers to inform future initiatives.
• Identify and remove obstacles to ensure successful implementation of assigned programs.

Required profile

• Master's degree in business, marketing, or a related field.
• 10 years of high‑touch sales experience in the IT software industry, with at least 3 years in cybersecurity.
• Strong understanding of B2C cybersecurity segment and reseller channel dynamics (retail, e‑tail, OEM).
• Proven track record of recruiting, developing, and managing reseller partnerships that generated revenue growth.
• Excellent communication and presentation skills in English (B2/C1).

What we offer

• Flex Fridays – finish work earlier for a longer weekend.
• Connectivity allowance to cover internet and utility costs.
• Private health insurance with comprehensive coverage.
• Gym discounts for a healthy lifestyle.
• Birthday day off to celebrate as you wish.
• Additional benefits supporting diversity, equity, and inclusion.