Sales Development Representative (B2B) – HubSpot CRM

About the role

The Sales Development Representative (SDR) will generate a high‑quality pipeline by identifying, engaging, and qualifying prospects within the startup ecosystem. Acting as a consultative problem‑finder, the SDR helps prospects articulate challenges and positions our platform as the solution.

Key responsibilities

• Research target accounts such as universities, accelerators, and startup programs.
• Execute multichannel outreach (email, phone, LinkedIn) with high personalization.
• Qualify leads through consultative discovery rather than scripted pitching.
• Book and manage meetings for Account Executives.
• Maintain rigorous CRM hygiene and activity tracking in HubSpot.
• Leverage AI tools (e.g., Claude) to enhance outreach, research, and productivity.
• Use lead enrichment and sequencing tools (Clay, Airscale, Origami or similar).
• Continuously test messaging and optimize conversion rates.
• Collaborate with AEs to improve lead quality and pipeline conversion.

Required profile

• 1–3 years of experience in sales, SDR, BDR, or other customer‑facing roles.
• Background in B2B SaaS or software sales is preferred.
• Proven ability to meet activity and pipeline targets.
• Strong written and verbal communication skills.
• Self‑starter mindset with resilience in outbound environments.

Required skills

• HubSpot CRM (required).
• AI writing/research tools such as Claude.
• Lead enrichment tools (e.g., Clay, Airscale, Origami).
• Outbound prospecting and sequencing platforms.

What we offer

• Opportunity to work in a fast‑growing startup environment.
• Collaborative team focused on continuous learning and iteration.
• Clear performance metrics and career growth pathways.