Head of Demand Generation

About the role

WSI is investing in a centralized growth infrastructure and needs a leader to own client acquisition at network scale. This newly created senior position reports directly to senior leadership and offers full budget authority and autonomy to build the function from the ground up.

Key responsibilities

• Drive performance metrics such as cost per qualified appointment and cost per acquisition across paid channels, continuously reducing them quarter over quarter.
• Design and run a disciplined testing program of acquisition experiments across channels, offers, creative and audiences.
• Build and maintain tracking, attribution and reporting infrastructure to make performance visible and comparable.
• Evaluate, pilot and manage external partners and technology platforms, holding them to measurable outcomes.
• Create repeatable playbooks and scale successful programs across the global network and sister franchise networks.

Required profile

• 5+ years of hands‑on experience running paid acquisition for B2B or agency clients.
• Proven track record building and operating a demand‑generation function with ownership of cost‑per‑opportunity targets.
• Deep understanding of unit economics (CAC, cost per appointment, LTV, payback period) and ability to validate numbers.
• Strong analytical judgment and willingness to discontinue under‑performing tactics.
• Excellent written and spoken English and ability to work across North American business hours.

Required skills

• LinkedIn advertising platform
• Meta (Facebook/Instagram) advertising platform
• Google advertising platform
• Outbound prospecting and SDR/appointment‑setting processes

What we offer

• Fully remote work with substantial overlap with North American business hours.
• Direct access to senior leadership and fast decision‑making environment.
• Competitive compensation with meaningful performance‑based upside tied to results.