Director of DTC Growth

About the role

We are looking for a senior leader to build and scale a Meta‑led paid acquisition engine that becomes an eight‑figure annual growth driver for two of our owned DTC brands. The role focuses on profitable Meta scaling, creative production, and retention systems to maximize customer lifetime value.

Key responsibilities

• Identify, test, and scale winning creative angles on Meta while meeting target CAC and unit economics.
• Increase creative volume in line with spend, producing 100–200 ad concepts per month as budget grows.
• Develop dedicated landing pages and product detail pages for each ad angle and run continuous CRO tests.
• Own Meta paid media budget allocation, aiming for at least $1M spend per month with strong ROAS.
• Produce weekly reports on contribution margin, LTV, CAC, AOV, and ROAS for each brand.
• Manage email/SMS cadence to convert Meta traffic and drive repeat purchases.
• After acquisition engine stabilises, build subscription and retention models to boost customer LTV.
• Lead a mix of freelancers, agencies, and AI agents, setting standards and reviewing output.
• Report directly to the founder and coordinate with Amazon/Shopify operations lead.

Required profile

• Proven hands‑on track record of triple‑digit growth for a DTC/Shopify brand driven primarily by Meta paid acquisition.
• Deep, real‑budget experience with Meta Ads Manager; this is the core skill.
• Highly analytical mindset comfortable with contribution margin, LTV, CAC, cohort analysis and P&L dashboards.
• Experience directing high‑volume creative production and testing.
• Background in Shopify CRO, landing page creation, and email/SMS platforms such as Klaviyo.
• 5+ years in DTC/e‑commerce performance marketing, preferably with a focus on Meta.
• Ability to manage mixed teams of employees, freelancers, and agencies.
• Enthusiasm for integrating AI tools into daily execution.

Required skills

• Meta Ads Manager
• Shopify
• Klaviyo (email/SMS)
• AI tools/agents for creative and media execution

What we offer

• Fully remote, global role with no relocation required.
• Direct influence on growth strategy for two brands and a voice in key decisions.
• Competitive compensation benchmarked to location and experience, plus performance bonuses.
• Equity participation and executive coaching through Tony Robbins' organization.
• Access to leading e‑commerce communities, trainings, and peer support.