Business Development Representative – Digital CBU Growth

About the role

The Business Development Representative will help uncover business needs and build a qualified pipeline for Salesforce’s sales organization. Working closely with the program manager and cross‑functional teams, you will generate new opportunities, qualify leads, and set the stage for successful product sales.

Key responsibilities

• Collaborate with the program manager to design and execute prospecting campaigns.
• Identify and engage new business opportunities beyond marketing‑generated leads.
• Research target accounts to uncover key contacts and account insights.
• Qualify opportunities through consultative conversations, understanding challenges and articulating product value.
• Maintain accurate activity records and lead status in the CRM on a daily basis.
• Utilize sales enablement and prospecting tools to drive engagement.
• Develop strong relationships with prospects to ensure a positive experience.

Required profile

• 1‑2 years of experience in business development, sales or a related field.
• Proven ability to qualify leads at various organizational levels, including managers, directors, VPs and executives.
• Strong research and analytical skills to identify key account information.
• Self‑motivated with a focus on meeting or exceeding strategic targets.

Required skills

• Salesforce CRM