Media Buyer & Creative Strategist (Paid Social)

About the role

A fast-growing sports and recreation group operating across Canada and South Florida (recreational leagues, an indoor soccer facility and new consumer tech) needs a Media Buyer and Creative Strategist. The role owns paid social performance, turning ad spend into program registrations at target cost through creative strategy, disciplined testing and full-funnel analysis. It is a performance seat: you decide which creative gets made, read the data and brief the next iteration. The workplace is remote.

Key responsibilities

• Own Meta ad accounts end-to-end across brands: structure, budgets, pacing and scaling
• Run an always-on creative testing calendar with clear hypotheses per test (hook, angle, format, audience)
• Analyse creatives by hook rate, hold rate, CTR and CPL, and brief the next variant
• Brief and direct UGC creators and the video editor, and write hooks and ad copy in English
• Manage full-funnel performance: landing pages, lead forms, CAPI setup, event match quality and speed-to-lead handoffs with sales teams
• Plan seasonal campaigns around registration windows and run localized campaigns with geo-radius targeting, remarketing pools and frequency management
• Deliver a weekly scorecard in business terms: registrations, CPL, CAC and blended efficiency

Required profile

• 3+ years of hands-on Meta buying in direct-response lead generation (local services, gyms/fitness, education enrollment, events, memberships); ecommerce-only backgrounds usually do not fit
• Managed budgets of US $20K+/month or scaled accounts significantly, with a clear results story
• Fluent written and spoken English, as all customer-facing copy is in English
• Full-time availability with 4+ hours of daily overlap with US Eastern Time
• Must complete two short assessments (about 5 minutes each) before or after applying

Required skills

• Meta Ads and direct-response lead generation
• Testing methodology and creative analysis
• Attribution windows, click vs. view-through, blended CAC vs. in-platform ROAS
• Spreadsheet-level analysis and cohorting performance by creative

What we offer

• Pay of $1,500-2,500 USD per month depending on experience
• Dedicated video editor and direct access to the founder
• An AI-forward stack with heavy use of AI tools across creatives and campaign analysis