Marketing Manager – B2B Demand Generation

About the role

We are looking for a strategic Marketing Manager to lead demand‑generation for a portfolio of industrial recycling and equipment companies. This remote position will shape the marketing roadmap, build high‑value lead pipelines, and work closely with sales to drive growth.

Key responsibilities

• Design and execute the overall marketing strategy and roadmap for two B2B brands.
• Identify, attract, and nurture the Ideal Customer Profile across industrial equipment and manufacturing divisions.
• Own and optimize HubSpot Marketing Pro, creating advanced workflows, attribution tracking, and lead‑lifecycle automation.
• Manage multi‑channel digital presence, including website updates and social media amplification.
• Provide sales teams with intelligence and collateral using tools such as ZoomInfo and Claude.
• Plan, launch, and monitor integrated campaigns that convert long‑cycle prospects into customers.

Required profile

• Proven ability to build marketing plans from scratch and think strategically about business growth.
• Hands‑on experience with HubSpot Marketing Pro and advanced workflow creation.
• Deep understanding of B2B marketing, especially for professional and industrial audiences.
• Strong digital proficiency in website management and professional social media strategy.
• Available to work within the Eastern Time Zone (EST) and excellent written and verbal communication skills.

Required skills

• HubSpot Marketing Pro
• ZoomInfo
• Claude (AI tool)

What we offer

• Competitive salary
• Fully remote work environment
• Career growth across multiple portfolio companies
• Long‑term stability in a 20+‑year established business
• Direct influence on company‑wide strategic decisions
• Access to top‑tier tools including HubSpot, ZoomInfo, and AI technology