Digital and Social Media Analyst

About the role

The Digital and Social Media Analyst will drive the execution, monitoring and optimisation of social media initiatives across Latin America and Brazil. Working within a multiplatform marketing ecosystem, the role collaborates with brand, content, growth and performance teams to ensure high‑quality publishing and actionable insights.

Key responsibilities

• Execute daily and weekly content publishing on Instagram, Facebook, TikTok, YouTube and other platforms, ensuring accuracy and quality control.
• Support content calendar execution for assigned brands and markets (LatAm & Brazil).
• Manage community interactions, including audience engagement, moderation and response handling, and escalate sensitive issues.
• Monitor content performance metrics (views, reach, engagement, retention) and generate qualitative insights.
• Provide reporting and actionable recommendations to improve content performance.
• Support social listening activities, set up queries, tag and monitor conversations to identify trends and audience signals.
• Assist with campaign and project execution, track influencer deliverables and support peak‑period initiatives.
• Collaborate with cross‑functional teams (Brand, B2B, Growth, Marketing & PR, Content Creators) to align assets and optimise publishing.
• Monitor platforms for potential risks, support early detection and coordinate escalation when needed.
• Handle internal workflows such as brief coordination, asset tracking, approvals and purchase order documentation.
• Support social media monetisation initiatives in partnership with BPI teams.

Required profile

• Experience managing social media platforms including Instagram, Facebook, TikTok and YouTube.
• Proven ability to execute content publishing schedules and maintain quality control.
• Strong community management and moderation skills.
• Capability to analyse performance data and translate insights into recommendations.
• Familiarity with social listening tools and trend monitoring.
• Experience coordinating with cross‑functional marketing teams.
• Ability to handle crisis monitoring and escalation processes.

Required skills