Senior Manager, Frontline Marketing Category

About the role

The Senior Manager, Frontline Marketing Category will shape and drive category growth across frontline markets for a global beverage leader. This role bridges strategy and execution, partnering with cross‑functional teams to deliver strong commercial and brand outcomes.

Key responsibilities

• Own and drive elements of the category and portfolio agenda across frontline markets, aligned with regional and global priorities.
• Partner with Brand, Commercial, RGM, Media, and Franchise teams to develop and execute integrated marketing strategies.
• Influence investment choices, priorities, and calendars for brands, IMX campaigns, and innovation initiatives.
• Synthesize consumer, shopper, and category insights to support storytelling and leadership decisions.
• Communicate category priorities and performance expectations to bottlers.
• Guide localization and real‑time amplification of IMX campaigns within assigned territories.
• Monitor category performance, identifying risks, opportunities, and optimization actions.
• Lead cross‑functional projects and mentor junior team members.

Required profile

• Bachelor’s degree in Marketing, Business Administration, or related field; MBA preferred.
• 8‑10+ years of experience in brand, category, or integrated marketing roles within FMCG/CPG.
• Proven experience influencing category or brand strategy across multiple markets or geographies.
• Strong understanding of integrated marketing, demand generation, and brand growth levers.
• Solid commercial and financial acumen with experience influencing investment decisions.
• Demonstrated ability to influence cross‑functional stakeholders without direct authority.

Required skills

What we offer

• Expanded scope to own meaningful pieces of the category agenda across markets.
• Leadership development to build strategic and enterprise capabilities.
• Opportunity to shape growth for iconic global brands.
• Career acceleration toward director‑level leadership in a global organization.