Social Media Lead for Crypto Trading Platform

About the role

We are looking for a Social Media Lead to own and grow Kraken Pro’s social presence across platforms such as X, Telegram and emerging channels. You will create platform‑native content, engage the community, and translate product updates into compelling narratives.

Key responsibilities

• Craft scroll‑stopping, on‑brand posts, memes, short‑form videos and threads for multiple platforms.
• Monitor real‑time trends on CT/FinTwit, react quickly, and publish timely content.
• Maintain an always‑on content calendar, route posts for approval, schedule publishing and track performance.
• Engage actively with the Kraken Pro audience by replying, quoting, polling and fostering conversation.
• Collaborate with Legal and Communications to ensure compliant messaging across regions.

Required profile

• 3+ years of experience in social media or content creation, preferably in fintech, crypto or trading.
• Portfolio of high‑impact posts that generated strong engagement.
• Ability to work fast under pressure while thinking long‑term.
• Strong writing, editing and communication skills.

Required skills

• Proficiency in creating copy, memes, short‑form video, charts and threads without relying on a design queue.
• High competency with AI tools to amplify content production.
• Comfort with managing high‑pace social channels and analytics.