SEO and Paid Ads Specialist

About the role

We are looking for a results‑driven SEO and Paid Ads Specialist to manage performance‑focused marketing campaigns for multiple clients. The role combines paid‑media execution across platforms such as Meta, Google, LinkedIn and TikTok with comprehensive on‑page and off‑page SEO strategies.

Key responsibilities

• Manage, execute and optimise paid advertising campaigns on Meta, Google Ads, LinkedIn and TikTok for various client accounts.
• Lead end‑to‑end technical, on‑page and off‑page SEO initiatives to improve organic rankings and traffic.
• Track, analyse and report campaign performance and ROI to inform strategy and client reporting.
• Write high‑converting ad copy, landing‑page copy and strategic content tailored to US cultural nuances.
• Apply Generative Engine Optimization (GEO) and Artificial Intelligence Optimization (AIO) techniques for modern AI‑driven search results.
• Conduct continuous A/B testing on creatives, audience targeting, keywords and messaging.

Required profile

• 5+ years of hands‑on experience in SEO strategy implementation and paid‑media management.
• Deep tactical proficiency with Meta Ads, Google Ads and other paid‑ads platforms.
• Proven track record of executing on‑page and off‑page SEO across client portfolios.
• Strong understanding of AIO and GEO concepts for AI‑driven search visibility.
• Excellent written English with solid US grammar, culture and tone.
• Analytical mindset capable of turning raw data into actionable insights.
• Experience in a US digital‑marketing agency environment is a plus.
• Highly reliable, consistent and accountable.

Required skills

• Meta Ads (Facebook Ads)
• Google Ads
• LinkedIn Ads
• TikTok Ads
• SEO (on‑page and off‑page)
• Generative Engine Optimization (GEO)
• Artificial Intelligence Optimization (AIO)
• A/B testing

What we offer

• Fully remote work with a schedule aligned to US Mountain Time (40 hrs/week).
• 2 weeks of paid time off plus 11 flexible paid holidays.
• Monthly salary between USD 1,600 and USD 2,200.