Senior Marketing Specialist, EdTech - LATAM

About the role

JoVE, a leading producer and provider of video solutions for scientific research and education, is looking for a Senior Marketing Specialist to build its K-12 demand engine in Latin America. The role generates marketing-qualified leads, converts them into sales-qualified opportunities and delivers sourced pipeline. K-12 is a new growth segment, and the specialist will help define how JoVE reaches it, with room to own the function as it grows.

Key responsibilities

• Generate and qualify leads for the K-12 segment, moving prospects from initial interest to MQL to SQL, and work closely with sales on handoff, follow-up and conversion
• Drive awareness and engagement among teachers, curriculum leads and district administrators through targeted campaigns
• Plan and run JoVE's presence at education conferences and events, covering booth logistics, materials, lead capture and post-event nurture
• Produce and deliver marketing materials for K-12 audiences: campaign assets, collateral, email, web and social content
• Optimize the marketing strategy based on funnel performance, audience insight and market feedback
• Monitor campaign impact and ROI, tracking cost per lead, MQL-to-SQL conversion and pipeline contribution

Required profile

• Bachelor's degree
• 5+ years in a marketing role, ideally in EdTech selling into schools or districts
• Track record of generating qualified leads and pipeline, with numbers to back it up
• Event and conference marketing experience focused on lead capture and conversion
• Preferred: experience in the North American market
• Willingness to travel for conferences and events
• Self-directed, results-driven and organized; located in LATAM

Required skills

• Marketing automation, CRM and analytics tools (HubSpot, Salesforce, Google Analytics or similar)

What we offer

• Competitive compensation
• A direct impact on improving student learning in science education
• The chance to work with global teams in an innovative, collaborative environment
• A strong promotion-from-within culture with a clear career path