Retention Marketing Manager

About the role

StimuliCat, a fast‑growing DTC cat‑care brand, is seeking a Retention Marketing Manager to own and grow its email and SMS programs on Klaviyo. Reporting directly to the founder, you will work remotely with a small, international team to drive revenue through lifecycle marketing.

Key responsibilities

• Manage the Klaviyo account end‑to‑end, including flows, campaigns, segmentation, deliverability, and reporting.
• Design, build, and continuously optimize lifecycle flows such as welcome series, abandoned cart, browse abandonment, post‑purchase, win‑back, replenishment, VIP, and sunset.
• Plan and execute 3‑4 email campaigns per week with compelling copy and clear calls‑to‑action.
• Create behavioral and RFM‑based segments to target the right audience.
• Run A/B tests on subject lines, send times, content, offers, and flow structures.
• Track and report weekly metrics: click rate, placed order rate, revenue per recipient, and flow revenue.
• Collaborate with the creative team on email design and visuals.
• Stay up‑to‑date with Klaviyo features, DTC email trends, and deliverability best practices.

Required profile

• 2+ years of hands‑on experience managing Klaviyo for a DTC or ecommerce brand.
• Proven track record of improving click‑through, conversion rates, and email‑attributed revenue.
• Strong English copywriting skills for subject lines, preview text, and email bodies.
• Data‑driven mindset with ability to pull reports, analyze cohorts, and make decisions based on metrics.
• Self‑starter who identifies problems, implements solutions, and communicates results.

Required skills

• Klaviyo
• Email and SMS marketing
• A/B testing
• Segmentation and RFM analysis
• Data analysis and reporting
• HTML/CSS for email template customization
• Shopify integration
• Familiarity with Triple Whale, Northbeam, or GA4

What we offer

• Fully remote position based in Argentina
• Competitive salary paid in USD
• Direct access to the founder and ownership of the channel
• Fast‑moving, small team with no bureaucracy
• Potential to grow into a Head of Retention role as the company scales