Paid Ads Manager

About the role

Black Propeller is seeking a Paid Ads Manager to design, launch, and optimise paid media programmes for a portfolio of SMB and enterprise clients. You will own end‑to‑end campaign execution across search and social platforms, ensuring alignment with broader business objectives and measurable growth.

Key responsibilities

• Develop and implement paid media strategies across paid search and paid social.
• Build, launch, optimise, and scale campaigns on Google Ads, Microsoft Ads, Meta, LinkedIn and other relevant platforms.
• Recommend channel mix, budget allocation, targeting, bidding and campaign structure based on client goals.
• Manage full‑funnel campaigns from awareness through acquisition, conversion and retention.
• Monitor performance, analyse key metrics (ROAS, CAC, CPA, conversion rate, revenue) and make data‑driven optimisation decisions.
• Design and execute testing plans for audiences, creative, messaging, landing pages and bidding strategies.
• Present performance insights and recommendations to clients and collaborate with creative, analytics and customer‑success teams.

Required profile

• Commercially minded with strong analytical abilities.
• Hands‑on experience managing campaigns across both paid search and paid social.
• Experience with programmatic advertising is a plus but not mandatory.

Required skills

• Google Ads platform.
• Microsoft Ads platform.
• Meta (Facebook/Instagram) advertising.
• LinkedIn Ads platform.
• Programmatic advertising tools (preferred).