Meta Ads Manager – Remote Full‑Time

About the role

We are looking for a full‑time Meta Ads Manager to own paid advertising for a portfolio of home‑service businesses such as HVAC, roofing, plumbing, and flooring. This remote position requires you to develop strategy, craft compelling copy, launch and optimise campaigns, and continuously improve lead‑generation results.

Key responsibilities

• Build, launch, and manage Meta advertising campaigns across Facebook and Instagram for multiple home‑service brands.
• Write ad copy, hooks, headlines, offers, and video scripts that drive direct‑response leads.
• Develop and execute creative testing strategies based on audience behaviour and performance data.
• Analyse campaign metrics (lead quality, CPL, conversion rates, profitability) and make data‑driven optimisation decisions.
• Run ongoing A/B tests on creative, copy, offers, audiences, and landing‑page messaging.
• Create detailed creative briefs and provide feedback to designers and video editors.
• Present performance results and recommendations to leadership regularly.
• Collaborate with operators and marketing stakeholders to align campaigns with business goals.
• Identify new opportunities to improve lead generation and support additional paid channels such as Google Ads when needed.

Required profile

• 4+ years of experience managing Meta advertising campaigns.
• Strong direct‑response copywriting ability.
• Proven track record generating leads for local service businesses.
• Deep knowledge of Facebook and Instagram advertising platforms.
• Experience developing offers, messaging, and creative strategies from scratch.
• Strong analytical skills and confidence making decisions from performance data.
• Excellent written and verbal English communication.
• Highly accountable, proactive, and able to work with minimal oversight.

Required skills

• Meta Ads Manager (Facebook Ads)
• Instagram Ads
• Google Ads (basic support)
• A/B testing
• Data analysis and reporting

What we offer

• Full‑time remote work (Monday‑Friday, 60 hours/week EST)
• Competitive salary of $3,500 per month
• Opportunity to shape advertising strategy for a diverse portfolio of home‑service businesses