Marketing Designer (Fractional, 2-3 days/week)

About the role

This is a high‑impact fractional position for a Marketing Designer who will define and elevate the visual identity of a fast‑growing B2B SaaS business in AI search optimization. Working remotely 2–3 days a week, you will own the brand’s look across websites, sales materials, advertising, social media, and product marketing.

Key responsibilities

• Own and evolve the company’s design system in Figma, auditing existing assets and documenting standards.
• Design and develop landing pages and website sections in Webflow, taking projects from concept to live publication.
• Build and maintain a scalable sales presentation system in PowerPoint and Google Slides, including templates, one‑pagers, case studies, and battlecards.
• Create advertising and social media creatives for LinkedIn, paid social, and display channels, producing multiple variations for testing.
• Produce product mockups, feature graphics, and lightweight motion assets such as GIFs and simple animations.
• Manage publishing and asset handoffs independently, including Webflow CMS updates and email template exports.
• Translate briefs and business objectives into compelling visual concepts, overseeing creative direction and final execution.

Required profile

• At least 4 years of professional design experience in B2B SaaS or an agency serving SaaS clients.
• Portfolio demonstrating cohesive brand identity across websites, presentations, and advertising.
• Highly proficient in Figma and experienced in designing and launching live sites with Webflow.
• Fluent in PowerPoint and Google Slides, capable of creating reusable templates.
• Strong typography, composition, layout, and visual hierarchy skills with exceptional attention to detail.
• Self‑directed, fast, and comfortable turning concise briefs into multiple strong creative directions.
• Ability to work independently in a remote environment and maintain at least four hours overlap with US Eastern hours.

Required skills

• Figma
• Webflow
• PowerPoint
• Google Slides
• After Effects, Lottie or Rive (optional)
• Basic HTML and CSS (optional)

What we offer

• Fractional commitment of 2–3 days per week as an independent contractor, with potential to transition to full‑time.
• Fully remote work with flexibility to operate from anywhere.
• Compensation paid in USD.
• Direct collaboration with the founding team and rapid market impact.
• Significant ownership as the first dedicated designer, shaping visual identity and design foundations.
• Opportunity to work in an emerging AI‑focused market.
• Creative autonomy in a fast‑paced, execution‑oriented environment.
• Paid trial project (landing page section and three ad variants) as part of the selection process.