Lead Generation Specialist

About the role

a1qa, a software testing company of about 1,000 people, is rebuilding its lead generation function from scratch. This hands‑on role owns the entire path from the first touch to a sales‑qualified lead (SQL) for priority markets in the US, Spain, Mexico and Argentina.

Key responsibilities

• Run outbound campaigns on LinkedIn, email and phone, targeting the defined ICP and industries.
• Build and qualify prospect lists, launch and automate sequences using HubSpot, Clay, Smartlead, HeyReach and Claude.
• Keep long‑cycle accounts warm, reporting weekly on contacts, connection/reply rates, meetings and SQLs.
• Collaborate with marketing on materials, with pre‑sales and delivery on expertise, and with sales on handover.

Required profile

• Hands‑on experience in B2B outbound lead generation (SDR, BDR or BDM background).
• Strong analytical mindset – knows channel metrics and can differentiate leads, meetings and SQLs.
• Fluent in Spanish (native or fluent) and proficient in English (B2 or higher).
• Self‑motivated, comfortable owning numbers and working independently.

Required skills

• Experience with HubSpot CRM (preferred) and at least one outreach automation tool.
• Proficiency with LinkedIn and email outreach tools (e.g., Smartlead, HeyReach).
• Use of AI for automations, agents and connected workflows (e.g., Claude).